When mapmakers laid out the oceans and the land beyond to paper during the age of discovery, the unexplored fringe was marked with a terror-evoking slogan; There Be Dragons! It signified the unknown and the dangers therein. Marketing a home to millennials is something like that. Uncharted waters indeed.
Check out this interesting article about millennials and what appeals to them in buying a home. Yes, some of them buy homes and don’t just live forever in their parents basement.
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